Infographic: Color affects purchase decisions

How Color Affects Purchase Decisions

Just when you thought you had the perfect website, guess what…it might be the wrong color. Most people are aware that there is something to the theoretical relationship between color and emotions. Realtors will tell you to paint your rooms in neutral colors if you’re looking to sell your house. If you walked into a room that was painted all red, for example, after a while you would start to feel uncomfortable. ┬áBy the same token, if a customer visits your website, they subconsciously are either drawn to it or repelled by the color scheme (and other things of course). There are many factors that go into having a great website, but color might just be the most significant as well as the easiest to get wrong. This great infographic from marketing company KissMetrics provides insight into how color can greatly affect a consumers purchase decision.

Infographic: Color affects purchase decisions

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